Question by Darryl Parker: How is expertise determined online?
Ok – I work with hundreds of small businesses each day and assist them in building their online presence. In fact my company motto is “We Put Web Sites to Work”. My company is established as a local expert in Internet marketing.
After years of doing this and constant recommendation that I take my knowledge out to the world beyond the confines of my practice, I am slowly building channels wherein I can express my opinion on various topics involving small business and the web. We have begun our effort under the umbrella of “Employ the Web”, our blog which contains articles and soon videos and a podcast.
Ultimately, however, the challenge is in the formula needed to position yourself as an expert in, for example, local small business marketing. How should my precious 3 hours per day that I can allocate to such promotion be allocated? Where? To be specific, let’s just assume this allocation is all for online promotion.
I’m very curious to see the replies. Thanks!
Answer by justdoit
the tried and true is actually offline: write a book, get published in industry magazines and give speeches at conferences. eventually you might be able to do it all online like you are currently doing with blogging, podcasts, etc. but there are too many baby boomer technophobes out there still. good luck.
What do you think? Answer below!